How To Address The Personal Brand Style Dilemma
Girl! Have you ever tried a different style for yourself that you LOVED, but others didn’t? I know it makes you want to pop off and stand your ground, but what if it’s your audience who feels that way? This creates a whole fashion dilemma!
This week’s boss chat is all about what happens when your audience doesn’t resonate with your brand style. Yes, it’s possible, and it can happen to you! Luckily, your girl Adrienne is here to equip you with the knowledge needed to handle this situation ASAP.
The Crystal Clear Impact On Your Business
Okay, so you want to know if your audience rocks with your personal brand style. Great! You first have to understand that there are three main reasons why your audience is saying no to your brand style:
They aren’t your actual target audience.
They have a bigger vision for your brand.
They aren’t connecting with your brand on a deeper level.
Keep this in mind, sis! Pivoting can look different for you based on your industry and what you hope to achieve through your brand style. If your brand style doesn’t flow or connect with your audience, then you will lose them, and we can’t have that!
Personal Brand Style Recognition: It Starts Here
Your target audience is always going to be the most honest group of people to drive your brand. They’re like your brutally honest friends who aren’t afraid to give you the piping hot tea as soon as it’s fresh off the stove.
I know that you’re not a mind reader, sis, but tapping into the minds of your audience is the only way to know how they feel about your current brand style. If they aren’t telling you directly, then you can find out through asking these thought-provoking questions:
What words/feelings come to your mind when you see my personal brand style?
What do you like about my personal brand style? What do you dislike?
What do you believe is missing from my brand’s style?
Now, pay attention here! Once you’ve gathered the questions you want to ask your audience, now is the time to ask them in a unique fashion (see what I did there). Depending on the industry you specialize in can determine the creative ways you can get this information out to your audience.
Here are two examples of ways you can sneak in these questions without speaking them verbatim to your audience:
Post a cute pic rocking your personal brand style on the Gram and ask for your audience’s thoughts.
Provide options for your audience to choose from related to the fashion pieces you want to wear for a special event.
From there, you can come up with solutions! Are you going to use specific colors that resonate more with your audience? Are you going to try a different approach to showing your personal brand style to your audience? Are you going to find other ways to reach your actual audience? The ball is in your court!
Don’t Hold Back! How Can I Start Today?
Here’s the secret: it starts with you understanding your personal brand style! You can start by looking at The 5 Statements of Style to help you get started on your journey.
Another way is by enlisting the help of a professional personal brand stylist! Booking a FREE 30-minute strategy call with me will allow us to touch on this subject more while helping you feel amazing in your body. Let’s do it, best friend!
XOXO, Adrienne